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Search Engine Submissions

June 27, 2011 By Leave a Comment
a chart to describe the search engine market 

Image via Wikipedia

When getting a website out, many people start by submitting their website, as well as a sitemap, to the search engines. This is a great start, but many people leave out a big part. Most people will submit to Google, as this is the most popular search engine. A lot will also submit to Bing and Yahoo. Unfortunately though, this is where most people stop.

One thing that many people forget when submitting their site maps and websites is that there are many, many more search engines out there than just the big three. This can be a detrimental over site. Sure, some of these search engines may pick up on your site later, but until then, you are losing out on traffic that you could easily have coming in.

Some may wonder why submitting to smaller search engines is worth it. Many of these have less than one percent of the market share. Though this is a small number, it is still a number. There are people that use these smaller search engines rather than the bigger ones. Because of this, if you want to get the most out of search engine submissions, it is important to submit to any and all search engines you find, no matter how small they may be.

Though submitting to search engines may take a little bit of time, it is not so significant that you lose out. Finding search engines and submitting to them can help you build your traffic, and through this, build your sales.

Filed Under: Search Engines, SEO Tagged With: , ,

Keyword Tips

June 19, 2011 By Leave a Comment
Brainstorming 

Image via Wikipedia

If you have a new website, or you are trying to come up with great new keywords for the site that you already have, you may find that it is more difficult than you originally thought. Here are some tips for coming up with great keyword terms.

Brainstorm

As with all classic brainstorming techniques, you will want to have writing tools available. You will think of your product or what your site is about. Come up with any and all terms and phrases that have anything to do with your product or service. Write down anything and everything that comes to mind. Don’t worry if it seems a little “out there.” Eventually you will break this down. After coming up with as many ideas as you can, you will go on to the next step.

Reverse Search

You can do a reverse search to find out the amount of searches per month each keyword phrase has. There are a ton of different reverse search engines out there, and one of the best is Google’s. Though this search is technically for ad words, it is a great tool that many SEO professionals use on a regular basis.

Check Your Competition

Seeing what your competition is using for search terms can be very beneficial. Though some find it unethical to take search terms specifically from their competition, others find it a great tool for ideas. This can be helpful in the brainstorming phase of finding keywords.

The better your keywords, the more likely you are to get the right traffic. Spending some time on your keywords can help your site significantly.

Filed Under: General, SEO Tagged With: , ,

Generating Web Traffic With SEO

May 29, 2011 By Leave a Comment

Whether you’re just an individual with something to say or a business owner looking to strike it big, your greatest outlet for reaching the public is your website. However, launching a website is only half the work. For people to find your website, it has to be designed properly. The most efficient method for generating web traffic is incorporating search engine optimization, SEO, into your pages. With SEO, your site registers higher among search engine results, and thus, is easier for web surfers to find.

Image courtesy: http://search.creativecommons.org/?q=artist

 

The most important piece to an SEO-friendly website is the content. It should be embedded with key terms that reflect what people are loading into search engines. That way, when someone plugs in those terms, your site will appear. However, key terms should be relevant to your site, and should be used calculating, instead of thrown all over your site. Doing that can lead to a drop in the effectiveness of your SEO efforts. Quality content is another SEO feature, because it scores well on search engines, but also increases the chances of user recommendations. Lastly, content should be updated frequently so as to trigger the spiders used by search engines to sift through information.

Links and tags are additional SEO features that should be included on your web pages. Links to other pages on your site as well as others, will give your site a boost in rankings, and traffic. Meanwhile, tags are another tactic for relating to the search terms of users and drawing them to your site.

Filed Under: SEO, Website Tagged With: , ,

Rules to Finding Quality Research in Search Engines

May 5, 2011 By Leave a Comment

Search engines give users access to millions of resources for information, but unfortunately they can’t always be trusted. The reality is: individuals and businesses will place content on their websites that is incorrect or misleading. While search engines are certainly useful tools, someone doing research on one has the tedious job of sifting through the information to find which is of high quality. However, the work becomes easy when you follow a few basic rules.

When researching on a search engine, you are given the luxury of seeing what website the information is from without having to visit the page. After you input a search term, look first at those URLs for trusted sources you already know–newspapers, government organizations, industry groups, etc. Or, you can include the name of a reputable source along with your search term, such as AMA with ‘heart disease’. Also, you can refine your results by making your search term more specific.

You can also decipher the quality of a site’s information by visiting it from the search engine results page. When the page loads in your browser, review the author’s credentials or the About Us section first. Here, you will be able to learn how much of an authority the web page is, and how trustworthy is the information. If a site lacks background information, spend a few seconds reading the content. There are plenty of telltale signs about the information’s quality in how the content reads. If there are various misspellings, grammatical errors and obvious errors, then it’s time to search for a new source.

Filed Under: Search Engines Tagged With: , ,

Search Engine Optimization Is Not That Hard

April 16, 2011 By Leave a Comment

Search engine optimization is the process of utilizing keywords to encourage web search engines to place a website prominently. This is a method to increasing traffic to your website and it can be an excellent opportunity for you to boost your website’s success. However, before you can make decisions about SEO, as it is commonly called, you first need to learn about keywords.

What Are Keywords?

Keywords are words that people type into search engine boxes. These are often terms people are searching for, which may or may not be words that naturally string together. In many cases, these words will relate specifically to the topics or products on your website. However, there are a few things to keep in mind.

  • You will need to research keywords. Although you know the names of your products, people may punch in different things to find the information on your site. Research reveals what people are looking for to find your product.
  • The correct phrasing for research terms can be a challenge, but consider all of the ways that your website appeals to people. Then, look for information on each of those methods.
  • Consider the amount of competition for these key terms, too. If a lot of websites target the specific main words associated with the topic. That means you are competing against a lot of people. Choose longer, most specific terms to have less competition.

Take the time to focus on search engine optimization and your website will benefit from it. Take a look at how you can topple the competition so that your website ranks higher. Boosting traffic can increase your websites success on the web.

Filed Under: Search Engines, SEO Tagged With: , ,

Finding the Right Information Online

April 6, 2011 By Leave a Comment

Searching the Internet for a specific topic can be time consuming. Finding information is easy, but you don’t just need any information. You need the right information.

For example, a keyword such as sports betting can bring up everything from the history of sports betting to gambling blogs. The first key to finding the right information is to be specific in your search. Determine what about the topic you are interested in and search for it by typing in details. If you want to find the best online casino, you might type, “What are the top-rated gambling sites?” Being specific will narrow your search results.

If the specific search does not bring in the desired results, begin to make the search narrower. Look briefly at information within some of the websites. You may find a keyword you can use to narrow your search further.  You can use different search engines, too. Each one is a different in the way it sets up the page and search options. Some help with your search because they only show recent articles.

Find the search engine that is comfortable for you and stick with it to become more efficient with the options it provides. You may find it helpful to use a search engine that brings up possible websites as you type into the search bar. This may save you time, as you might see a website that is perfect before you even finish typing.

The Internet can give you access to a vast amount of information, but you need to find reputable sources. When you keep the aforementioned search tips in mind, you can find information faster.

Filed Under: Internet, Website Tagged With: ,

What are the Best E-mail Services and Search Engines?

February 10, 2011 By Leave a Comment

Knowing which search engine or e-mail provider is best for you can take some time, trial and error. After all, if there is one thing the internet is not short on, it’s options. While many on us have a work e-mail account, it isn’t appropriate for all forms of e-mail transaction. Here are some of the most popular e-mail account providers and some of their benefits.

1.) Hotmail- The first big provider of free e-mail accounts, millions of users in the late 1990′s flocked to hotmail for a free account. As hotmail got older, they trimmed down many dormant accounts. If you have no activity over a thirty day period, then your account is deleted.

2.) Yahoo mail- Many people now use Yahoo as a homepage for everything from news to fantasy sports. Yahoo is not the most popular e-mail and isn’t particularly pleasing aesthetically. However, yahoo does also supply a solid search engine. The benefits of this are that you can keep all of your e-mail and internet searching together in one place with yahoo, eliminating the need to use multiple sites.

3.) Gmail- Gmail has become the top provider of free internet e-mail accounts. While in the beginning membership was exclusive, limited to those who knew someone already a member to deliver an invite, today accounts are easy to come by and you need only sign up in order to get one. Gmail allows for a conversation type feature to its e-mail conversations so you always know where the conversation left off. Gmail is the email attached to search engine provider Google, the most widely used internet search engine on the planet.

Google is probably your best best for internet searches. Its billing as top search engine is well warranted and almost anything you need can be found over a few simple search and clicks. Bing is a more recent search engine growing in popularity. It’s worth checking out and comparing to Google to detrmine which is best for you.

Filed Under: Search Engines, SEO Tagged With: , ,

Off Page SEO

December 10, 2010 By Leave a Comment

There are several techniques that can be used when using search engine optimization (SEO). These techniques are split into two groups, on page optimization, and off page optimization. On page search engine optimization refers to the techniques used that relate directly to the page content. Off page search engine optimization refers to things that don’t relate directly to the page content. There are several things to keep in mind with off page optimization.

One way to improve traffic to your web site is by submitting articles to different web sites. This technique is quite inexpensive. By doing this, you can bring a variety of people to your web site, and builds a one-way link.

A good way to bring people to your website is to create a profile on Twitter or a Facebook Fan page. This can increase your popularity and people find it easy to link to your site. There are other sites like this, also, that you can create pages on. Try to pick the popular web sites so that more people will see your page, or even create a profile on multiple web sites so even more people will notice your web site.

Submitting your site to online directories can help you rank higher in search engines. Some of these online directories can be free. This can improve the amount of visitors your site receives.

Commenting on blogs can improve your popularity, also. It helps to get you noticed on the Internet by specific people and it will help you create links. Try to comment on popular blogs so that more people will see your comments.

These techniques are all good examples of off page search engine optimization. You can use one or all of these to improve traffic flow to your web site. There is not one specific way to do any of these; just experiment and see what works best for you.

Filed Under: SEO, Website Tagged With: , ,

What Is Search Engine Marketing?

December 5, 2010 By Leave a Comment

Search Engine Marketing is a way to advertise your web site using search engines such as MSN, Google, or Yahoo. There are several ways that search engine marketing may work including techniques such as SEO, PPC, and PFI.

SEO stands for Search Engine Optimization. This is a technique used to rank higher in a search engine. When using this technique, which can be a combination of several different techniques, you are trying to rank higher on search engines so people will visit your website. With SEO you don’t pay for advertising. Rather than paying, you use a variety of techniques, such as good choice of keywords and phrases.

PPC is an acronym for Pay Per Click Advertising. When using PPC you pay the search engine company whenever someone clicks on your ad. This is a good marketing technique because you can set your own limit to how much you want to pay per click. You bid the amount you are willing to pay per time you receive a visitor that used the search engine. The more you pay, the higher your ad will be in the search engine results.

PFI stands for Pay For Inclusions. This refers to directories on the Internet for web sites. These directories may be specifically related to a topic, or they can be general. You can be listed for free on some of these online directories, but most charge for you to be listed.

These are the most common ways to get your web site noticed in a search engine. Although some ways may be easier than others, some may also be cheaper. If you want your web site to be seen on search engines you can use one, or a combination of all these techniques. Each technique is unique and successful in different ways.

Filed Under: SEO, Website Tagged With: , , ,

Facebook-Bing Tie Up to Beat Google Search

November 22, 2010 By Leave a Comment
Image representing Bing as depicted in CrunchBase
Image via CrunchBase

The Facebook and Bing tie-up seems a threat to the Google search engine. Fuelled by the idea to make search more personable, this alliance will bring in new technologies that Google might not have. The two companies want search from being the traditional querying for pages to making it more of a personal experience.

Bing is hoping that this partnership will get it a larger share in the search engine market. To beat Google in its own den is tough. Google is now a word that is synonymous with searching information on the Internet. After being in the search engine space for so long, it’s really going to be a paradigm shift if Bing beats Google in the search engine market.

Bing has started off with adding a feature called “Liked by your friends”. Search results from the Bing search engine will have this new feature. This makes results more personable. You must be logged into your Facebook account to get this. But Bing has said that it will not share information with Facebook. If you are searching for something, Bing will not share your search information with Facebook. Also, the personable search feature is not imposed on you. You can either select this feature or deselect it, and the Bing search engine will not add this feature to your search results.

Another strong feature of the Bing-Facebook partnership is the Facebook Profile Search. Bing will scan a person’s network on Facebook. It then uses this network data to modify the search results of this user. What we can see here is a social distance kind of algorithm that bases the relevancy of search results based on the user’s relationships with others on his or her Facebook account.

The strong development on the Bing-Facebook front is something that Google needs to ponder about. All said and done; only time will tell if Bing does become the number one search engine. Until then it’s wait and watch.

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