All people want to feel connected and relate to others. Social media has given people the ability to do so without even being in the same city or state. Social media allows the ability to communicate, share insights, and share experiences with others with videos, message boards, and blogs
Search engine optimization is an effective way to generate traffic to business websites, but it can work for social marketing as well. Search engines no longer have the power to decide what is popular because it is the person searching who has the power. Search engine optimization enhance a website while intertwining them with online social communities and connecting visitors easily with their destination.
Search engine optimization allows consumers to participate in social communities by offering content that sparks conversation about topics that are important to them. Potential customers no longer desire obvious advertisements because they want to engage in conversation that blogs and forums offer. Customers want to be given ways to share their thoughts, whether good or bad, about an experience with a product or company.
Search engine optimization that directs customers to such blogs or forums helps to build trust with the company. Companies that are open with their target market about who they are and what they are there to do will be more successful than companies that hide their motives in a blog. Customers will be more willing to do business with a company they know they can trust instead of a company that hides who they are.
Business can generate more customers by giving them an opportunity to feel like they are a part of the community. Social media connection gives the customer a chance to feel like they belong and can share their similarities with others. Businesses must become an accepted member of a community before customers will begin to trust them.