Search engine optimization is a growing business. Content farms as they have become known as are sites that utilize search terms in order to game the Google system. There is no doubt that content farms are on the rise. A leader in the industry, Demand Media, just took their company public with an IPO. That’s because there is great profit to be made by getting the right kind of articles to show up in the first page of Google searches. So what is search engine optimization?
Search engine optimization utilizes key terms to get pages ranked ahead of other pages. The problem comes when people doing the searches realize the pages they are pulling up are not particularly useful and don’t have the data the user had in mind when conducting the search. Often times, the article can be completely irrelevant to the topic at hand after the first sentence or two necessitating the need for the user to click through more pages to find what they want.
At the root of search engine optimization is money. Indeed, advertisers only pay when there ads are getting a large amount of views. Utilizing search terms allows for marginal articles to appear near the top of a search page and it isn’t until the user is well into the article that they realize this isn’t the page they want. By that time, the advertising clicks are collected and the SEO product has done its job in full.
If these pages really bother you, you can certainly install Google Chrome and block the root site of those pages. In the long term, it’s difficult to say if search engine optimization companies will be around for a long time or not. After all, the articles are not completely useless. eHow is considered a content mill site even though it helps millions of people learn new things.