When you feel that your site is ready to go, and optimized with right, not-too-competitive keywords, then it’s time to submit your site to search engines. This means, that in effect, you are inviting search engine bots to visit your site, and to add it to their index of web sites. Actually, what most people don’t know, is that this is entirely unnecessary. Engines, intuitive and ingenious bots that they are, find sites like yours by linking through other portals. So, even if your site only has one inbound link, chances are that a spider-bot has already perused your stuff, indexed you appropriately, and given you an initial rating. Without inbound links, your site would not rank well, anyway, so you needn’t worry about manually entering you site for submission, unless you’ve recently overhauled it, and would like to be judged, anew.

A spider-bot, or Googlebot, goes crawling all over the information highway, linking information and evaluating its content. Before a site begins performing well and ranking highly, it is referred to as being in the “sandbox.” This is a place like limbo, that’s neither negative or positive, that’s meant for reform and learning. Because new sites are most often less valuable than established, proven favorites, Google and other popular search engines will leave it in the sandbox for many months, until it proves itself as an industry expert. SEO & search engine marketing really can’t come into play when a site is that new, but after the initial six months, a site can “front page” on even Google.

Make sure your links are created using Java script, or Flash, if you want search engines to find them. If you have pages that aren’t well linked, they will be orphaned, or discounted, from your ranking. Dynamic URLs are commonly believed to rank worse than static ones, so most web masters and pros choose to follow SEO & search engine marketing maneuvers by using Mod Rewrite to change them.