Everyone in the SEO & search engine marketing industry knows the phrase “content is king,” because content IS king. What will flag the search engine bots more than anything else is bad content, too many links, dead links, obvious keyword placements, black hat SEO tactics, and other content-related faux pas. Content, you hopefully know, is the substance and life of your page, the information, paragraphs, descriptions, and links. Search engine bots, especially Google’s, prefer pages that are heavy in text, because it makes them easier to categorize and rank.
That’s not the only factor in content’s majesty. If you want your page to be useful to the world, then you need to say something: something unique or useful, funny or clever, or anything that is educational will do. Inbound links from other similar sites will lead users to your content if it is good and useful. People enjoy sharing traffic with quality writers and thinkers. Demystifying articles, ones that really shock people with revelations, have a good chance of hitting the front pages of sites like Digg.com and Reddit.com, too. Those two sites can potentially produce more than 70,000 links to your site in a day!
If you’re trying to move products, not to create heart warming content, then there are things you can do. First of all, add useful and informational descriptions about each of your products, rather than just posting photos. Create a question and answer forum for users, which will give you the opportunity to become well known as an industry authority. People will link to your advice, which will result in sales. Also, you could create a blog with interesting semi-relevant articles, like Top 10 lists and informational guides. Create a page of relevant links that your users will like, and gain ranking from search engine bots by typing out long descriptions of each.