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Will Wi-Fi be the future of mobile internet?

December 2, 2010 By admin Leave a Comment

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Wi-Fi definitely seems the future of wireless Internet technology. Going by the number of users who are climbing onto the Wi-Fi way of accessing the Internet, the answer is definitely “Yes, the future seems going the Wi-Fi way.”

Wi-Fi has already crossed over a billion devices. Wi-Fi devices are being lapped up with glee by corporate and homes alike. All these trends suggest that Wi-Fi is being touted as a successful internet technology.

Wi-Fi is now even more potent with the introduction of 802.11. This is an Internet standard. 802.11 specify how devices communicate over a wireless local area network (WLAN). Coming in the range of 2.4 to 5 GHz frequency bands, it describes the protocols to be used in WLAN communications.

The next Internet standard that will bring phenomenal speed to Wi-Fi networks is the introduction of 802.11ac specification. It is set to be in draft stage by 2011. The new technology will work to provide faster and larger data transmissions through use of larger frequency bands starting from forty MHz to eighty MHz.

It’s almost like increasing the girth of the water pipe that supplies water to your facility. The more the girth, the more water will come in, and be pumped out. This new wireless networking Internet standard is in specifications stage, and will require a lot of years of development, followed by quality assurance testing.

But a point to be noted is that, although more Internet data will flow in and out, not much will be changed to increase Internet speeds. Internet speeds will depend on the up-gradations of fiber optic technologies and the likes. So it’s like saying that you have increased the width of your water pipe, but the speed of water transmission remains a little unchanged here and there.

Wi-Fi will always remain in the reckoning over the next years with more standards and specifications coming in. It will emerge as the hottest wireless internet technology in the next several decades.

Filed Under: Internet Tagged With: 802.11, AirTran Airways, Data Communications, Google, T-Mobile, Wi-Fi, WiMAX, Wireless

Facebook-Bing Tie Up to Beat Google Search

November 22, 2010 By admin Leave a Comment

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The Facebook and Bing tie-up seems a threat to the Google search engine. Fuelled by the idea to make search more personable, this alliance will bring in new technologies that Google might not have. The two companies want search from being the traditional querying for pages to making it more of a personal experience.

Bing is hoping that this partnership will get it a larger share in the search engine market. To beat Google in its own den is tough. Google is now a word that is synonymous with searching information on the Internet. After being in the search engine space for so long, it’s really going to be a paradigm shift if Bing beats Google in the search engine market.

Bing has started off with adding a feature called “Liked by your friends”. Search results from the Bing search engine will have this new feature. This makes results more personable. You must be logged into your Facebook account to get this. But Bing has said that it will not share information with Facebook. If you are searching for something, Bing will not share your search information with Facebook. Also, the personable search feature is not imposed on you. You can either select this feature or deselect it, and the Bing search engine will not add this feature to your search results.

Another strong feature of the Bing-Facebook partnership is the Facebook Profile Search. Bing will scan a person’s network on Facebook. It then uses this network data to modify the search results of this user. What we can see here is a social distance kind of algorithm that bases the relevancy of search results based on the user’s relationships with others on his or her Facebook account.

The strong development on the Bing-Facebook front is something that Google needs to ponder about. All said and done; only time will tell if Bing does become the number one search engine. Until then it’s wait and watch.

Filed Under: Website Tagged With: Bing, Facebook, Google, Google Search, Microsoft, search, search engine, Web search engine

Use Keywords Intelligent to Improve Website Performance

November 21, 2010 By admin Leave a Comment

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Even if you run a small blog or website, you undoubtedly know that competition between sites is stiff. It has become so easy for anyone to create a website that search engines now have to scour millions upon millions of pages just for one simple search request. With so much competition out there, you will have to do whatever you can to make your site stand out from the rest.

If you know how to use keywords intelligently, then you will be able to improve your site’s popularity. By now, most people know that search engines look for specific keywords and keyword phrases to help users find good matches for their requests. What you might not know, however, is that you have a significant amount of control over the way search engines identify your page as a reputable source.

Using keywords intelligently means more than just choosing phrases that match popular searches. You also want to provide relevant information that will keep people coming back to your site over and over again. Of course, it is also better if you can use your page content to encourage those visitors to purchase goods and services.

You can do this by setting up a blog on your website. Blogs give you the opportunity to update your pages regularly, give people something interesting to read and keep up with the latest trends in your industry. You can even use a software download that will tell you which keywords generate the most traffic and sales at your site. That way you can take an intelligent approach to incorporating keywords and phrases into your page content.

Without web tools, such as Google Analytics, you can’t use keywords as well as possible. Once you identify the tricks that work best for your site, though, you can start making big strides toward success.

Filed Under: Computer, Internet, Search Engines Tagged With: Google, Google Analytics, keyword, Keyword research, Search engine optimization, Web page, Web search engine, Website

A computer that learns to read like humans

November 3, 2010 By admin Leave a Comment

Can a computer have cognitive abilities like reasoning and judgment human beings? Can it read and understand information? All these questions are being answered with a computer-robot called NELL. Short for Never Ending Language Learner, NELL is the new wave of intelligent computers.

Researchers from the Carnegie Mellon University are coming close to designing a computer that does just that. The machine will read hundreds and thousands of web pages to understand the language. It does all the understanding based on its own set of in-built intelligence.

This is almost akin to human beings learning from books. Reading, understanding, assimilating, and reasoning have been the biological predispositions of human beings. But now even computers can do it, and NELL is being envisioned as one.

Using a long term approach NELL scores hundreds and thousands of web pages. It collects data and categorizes them into classifications. Each classification will have a type of data. After doing so it goes on to learn the facts from the data. It can also connect things together, based on the data it has. This again is a reasoning capability of NELL that humans have.

As time goes, the logical reasoning capabilities of NELL increase. It will store patterns of information and data, and convert it to knowledge. It will form reasoning and comprehension capabilities based on the enormous amount of data it has processed.

It uses programs that take out words and phrases from the web. It also has programs that look for textual patterns and its relative textual contexts and relations. For a given word phrase, NELL will look into its database to see the instances that this word phrase was used in the web. The word phrase might have been used a million times. Still, NELL might have recorded a thousand of those. It then analyzes the contexts that the word-phrase was used in, and will store that information as well. Using all these components, NELL will learn like human beings.

Filed Under: Computer Tagged With: Artificial Intelligence, Carnegie Mellon University, DARPA, Google, Indianapolis Colts, Peyton Manning, Tim Berners-Lee, World Wide Web

How you can use SEO to advertising priorities

November 1, 2010 By admin Leave a Comment

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Any business that deals with making websites to market products and putting content on them wants more and more visitors. Not just that, they want the visitors to generate sales interest. These businesses rely a lot on how their search engine optimization agency helps their sites.

SEO agencies are now consumed with responsibilities of generating effective content marketing strategies. Due to an exponential increase of websites, they have to seek new ways to get the content more views.

When new and non-established businesses come, they find it difficult to place their feet firmly on the ground. Due to onslaughts of other businesses eating up their potential customer traffic, new businesses come and go like seasons. But this does not mean it’s the end of the road for new businesses. Great SEO strategies can pull any ship out of the storm.
You can benefit greatly from using the services of a search engine optimization agency. SEO agencies do a variety of things to generate traffic to your website. A common approach that SEO agencies use is to provide hyperlink building services. By using hyperlinks in relevant content, these links direct the users to the commerce sites that sell the products or services.

SEO agencies will also use strategically places links in engaging and interesting content. The content might not be relevant to the contents that the hyperlink is pointing to. Yet, it does make the user click and land on the desired page. Non-contextual linking is another way to increase traffic to the site.

A very basic way to generate traffic is creation of articles on a range of topics. These articles will contain a well-spaced set of keywords throughout the articles. Keywords will generally be based on the list of search engine picks of user-entered keywords. Based on the keywords, articles are weaved. The next time the user enters the keyword, the search engine picks this article and gets it up high on the results list.

Filed Under: SEO Tagged With: Business, Google, Internet marketing, keyword, Marketing, Search engine optimization, Web search engine, Website

SEO vs. Pay Per Click

October 26, 2010 By admin Leave a Comment

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When you choose to give your business a bigger presence online, you will inevitably have to decide between Search Engine Optimization and pay per click advertising. Pay per click or PPC involves paying to lure visitors to your website whether it be a product page or blog. PPC allows you to have control over how many visitors you receive a day and where they come from.

You can have many different campaigns in order to maximize results with pay per click advertising, which allows you to test which campaign creates the most traffic to your website. Pay per click advertising is usually only effective if you want to drive short-term traffic to your website or for companies that rotate the products that are sold. If you decide to use pay per click advertising, you will want to use multiple sources in order to receive the most traffic to your website.

Search Engine Optimization or SEO involves the ability to generate visitors to your website through search engines like Google or Yahoo. Using SEO on your website generates traffic at no charge, but does take a little more work to maximize results. When trying to increase traffic to your website, there are several factors you must keep in mind. The content of your website must be well read and be interesting to your audience. You will also have to use keywords that are recognized by search engines, backlinks, and more. Each section of your blog will determine whether or not your website will gain or lose traffic.

When first starting out it may be confusing on which way to go and your decision should be based on your needs. If you only want to drive traffic to your website for a short period of time than pay per click is the way to go, but if you want long-term success for your website SEO is king.

Filed Under: SEO Tagged With: Google, Internet marketing, Pay per click, Search engine optimization, Web search engine, Web traffic, Website, Yahoo

Modern Methods of SEO & Search Engine Marketing

October 18, 2010 By admin Leave a Comment

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Modern methods of SEO & search engine marketing always include the much more effective–at least short term–viral marketing strategies such as link-bait and snapfish articles. To get attention in the blogosphere, as many have stated, and the spokesman for Google has confirmed, is the key method involved in gaining a better search engine rating and ranking. If you want to be recognized, considered an authority, and respected within your marketing niche, then you need to start implementing viral marketing tactics as a part of your SEO & search engine marketing campaign. Of course, if you have hired a professional SEO firm to help you with your marketing strategy, they should have already begun the process of writing and pushing quality content with original features, and info graphics.

Successful link-bait comes in all forms, not just in well designed info graphics. Though, for design professionals, nothing beats an imaginative and fascinating info graphic that accurately conveys information on difficult topics for people who are visual learners. Not just that, but info graphics are also a popular method of cultural diffusion, so your information is more likely to reach widespread audiences.

Popular, current info graphics on web sites like Digg and Reddit have featured political commentary, games information, and of course, hilarious remarks about daily life. People enjoy seeing the latest films dissected, as happened when Inception hit the market. Other popular info graphics do things such as break down the recession and causes into easy to chew bites of information for a public that is sometimes out of touch with serious issues. Info graphics are a great form of link bait most of the time, but for an older generation that can be intimidated by all of that internet bling, link bait articles are almost as good.

Link bait articles, sometimes referred to as snapfish pieces, are often arranged as to 10 lists, or titled something catchy to encourage you to click on sight. These articles distill information as quickly as possible for an audience, leaving the meat of the text beneath the sharp images and statistics.

Filed Under: Search Engines, SEO Tagged With: Digg, Google, Inception, Link bait, Marketing, Marketing strategy, Reddit, Search engine marketing

Search Engines: Finding What You Need

October 11, 2010 By admin Leave a Comment

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For some people, search engines never seem to work the way that they should. You might enter a few words, in a combination that makes perfect sense to you, and find the results are less than ideal. For example, if all you want to do is find a cheesy pizza on a Friday night, and you happen to enter that into a search engine, you could find a restaurant called the Cheesy Pizza that’s 200 miles from your home, or a recipe for cheese pizza to be made at home. It doesn’t make sense to the average user why, sometimes, these engines seem intuitive and capable, and other times they miss the mark by 200 miles.

SEO & search engine marketing have a lot to do with the results you get when you search using popular search engines. If you want to find a cheesy pizza near your home, then you have to enter the information into the search engine in a way that its algorithm knows how to interpret. Search engines honestly do want to give you the most useful information possible, so that you will continue to patronize their service, rather than a competitors. How do search engines interpret what “cheesy pizza buffalo” means to you, and how to help you as quickly as possible?

If you are searching for something something a little more complex than your Friday night snack, you might want to phrase it as a question. For instance, if you need to find out how to update drivers on your laptop, you might want to include the model number of what driver you are looking for.

With Google’s new instant results, you’ll find each letter you enter changes the pathway of where Google intends to direct you. It even offers suggestions in a drop-down menu of things you might be typing. Google’s search engine uses automatic bots to search every web page that’s linked on the entire internet. It sounds impossible, but it’s true. Suspicious pages are reviewed by humans, but these programs are pretty effective. When they are flawed, you can find that “cheesy pizza buffalo” will lead you to porn, a princess with an eating disorder, and the latest disgusting flavor in fad bubble gum. Usually, though, these bots will take to you restaurants in Buffalo that serve pizza, or, pizzas with buffalo sauce on them.

Filed Under: Search Engines, SEO Tagged With: FAQs Help and Tutorials, Google, Promotion, search, search engine, Search engine optimization, Web Design and Development, Web search engine

Where is Your Site in Search Engine Results?

September 25, 2010 By admin Leave a Comment

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Prepare for a jolt of cold panic: are your competitors ranking above you in search engine results? Quickly go and check! Are they? If even one of your competitors is listed higher than you are in Google’s, Yahoo’s, or Bing’s results, then your company is losing profits. A lot of profits.

What can you do about this problem? The fact is, there are more sites on search engines than there are stray dogs in Ukraine (that’s a terrible, huge amount). If you are one of the tiny stray dogs with a limp, and your competitor is a beastly, large dog in great health, which one of you will win the trash fight for bits and pieces of profits?

Consult the SEO Book Blog for updated news, trends, and marketplace information if you already understand SEO & search engine marketing. Otherwise, take a moment to consider the costs of hiring a bad SEO firm versus a good one. The bad one may initially be cheaper, and could eventually return its value in profits, but it will also lose you potential clients and profits merely by being mediocre. An expensive firm could make your site fabulous, quickly return its value in profits, and get great press for your company. The third option, is to become a pro yourself. Though it takes a lot of time and reading, anyone can master search engine/SEO tactics.

If you want to learn how to become your own SEO firm, then start with a few basic tutorials, learn the industry lingo, contact some impressive firms to see if they will link you to informational sites, and begin absorbing knowledge. In a few short months, you could learn enough to keep your site well marketed for the rest of your life, without paying thousands of dollars to an SEO firm. If your time is too precious for that, then shell out the cash for a reliable and reputable firm, and be ready for the enormous returns and traffic!

Filed Under: Internet, Website Tagged With: Google, Search engine optimization, Yahoo

How to Be an SEO Pro

September 14, 2010 By admin Leave a Comment

SEO & search engine marketing don’t have to be complicated topics. If you want to develop your online presence, and enjoy an increase in profit revenues, then it’s time to learn all you can about SEO (search engine optimization). SEO & search engine marketing is an extension of the truths you already understand in a traditional marketing schema. There are really just nine essential steps to remember and consider before getting started.

1. Do you have a competitive edge for your market niche?
2. Which keywords and keyword phrases are currently trending?
3. How should your site be structured for optimal readability?
4. How should your content be structured and presented?
5. Do you have quality, working links?
6. How will branding affect SEO & search engine marketing?
7. What are the ins and outs of viral marketing?
8. How will I know if my SEO & search engine marketing campaign is a success?
9. When changes and updates occur in SEO & search engine marketing, how will I track them and implement changes?

Several computers internet service providers may access your page as its popularity grows, causing it to crash, and losing you valuable traffic. Before you even consider honing in on these topics and converting your site to a cash cow, you should make sure your server can handle several computers internet service providers accessing it at once. Before learning how to rank on Yahoo!, Google, Bing, and other search engines, you need to prepare your site for the pounding it will receive when it is ranking well, rating high in the results and “front paging,” and also getting good feedback from critics and industry experts.

Although many people overlook Fark.com, it is a site that insiders would like to get ranked on. It’s difficult to break-through, but instead of Stumbling, try getting listed on Fark, and you’ll find yourself ready for anything!

Filed Under: Internet, Search Engines, Website Tagged With: Google, Search engine optimization, Web search engine