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Search Engine Submissions

June 27, 2011 By admin Leave a Comment

When getting a website out, many people start by submitting their website, as well as a sitemap, to the search engines. This is a great start, but many people leave out a big part. Most people will submit to Google, as this is the most popular search engine. A lot will also submit to Bing and Yahoo. Unfortunately though, this is where most people stop.

One thing that many people forget when submitting their site maps and websites is that there are many, many more search engines out there than just the big three. This can be a detrimental over site. Sure, some of these search engines may pick up on your site later, but until then, you are losing out on traffic that you could easily have coming in.

Some may wonder why submitting to smaller search engines is worth it. Many of these have less than one percent of the market share. Though this is a small number, it is still a number. There are people that use these smaller search engines rather than the bigger ones. Because of this, if you want to get the most out of search engine submissions, it is important to submit to any and all search engines you find, no matter how small they may be.

Though submitting to search engines may take a little bit of time, it is not so significant that you lose out. Finding search engines and submitting to them can help you build your traffic, and through this, build your sales.

Filed Under: Search Engines, SEO Tagged With: Bing, Google, Web search engine

Keyword Tips

June 19, 2011 By admin Leave a Comment

Image via Wikipedia

If you have a new website, or you are trying to come up with great new keywords for the site that you already have, you may find that it is more difficult than you originally thought. Here are some tips for coming up with great keyword terms.

Brainstorm

As with all classic brainstorming techniques, you will want to have writing tools available. You will think of your product or what your site is about. Come up with any and all terms and phrases that have anything to do with your product or service. Write down anything and everything that comes to mind. Don’t worry if it seems a little “out there.” Eventually you will break this down. After coming up with as many ideas as you can, you will go on to the next step.

Reverse Search

You can do a reverse search to find out the amount of searches per month each keyword phrase has. There are a ton of different reverse search engines out there, and one of the best is Google’s. Though this search is technically for ad words, it is a great tool that many SEO professionals use on a regular basis.

Check Your Competition

Seeing what your competition is using for search terms can be very beneficial. Though some find it unethical to take search terms specifically from their competition, others find it a great tool for ideas. This can be helpful in the brainstorming phase of finding keywords.

The better your keywords, the more likely you are to get the right traffic. Spending some time on your keywords can help your site significantly.

Filed Under: General, SEO Tagged With: Google, keyword, Web search engine

Easy Ways to Find Good Key Terms

May 15, 2011 By admin Leave a Comment

You’ve launched your website, and now you want to draw people to it by using SEO. After learning about it, you’ve probably found out that key terms are a major part of ranking highly in the results of search engines. However, after inserting the most basic terms that relate to your content into your pages, your site is still inactive. That’s because countless sites are using those terms, making them essentially useless. The goal is to use key terms that are being searched, yet aren’t overused. It’s a tricky balance, but there easy ways to find those terms and use them effectively.

The best resource in locating effective key terms is the search engines themselves. Google’s search field for example will automatically expand a user’s search term based on what’s popular in efforts to get people to their desired information faster. This is also a benefit for people looking for key terms. It allows you to experiment with your terms to see where they rank in popularity, helping you change them accordingly. Also, you may stumble upon brand new terms related to your topic.

However, web surfers are spending more and more time getting news on social media, like Facebook and Twitter. Social media sites feature trending tools that list the most popular topics of the day, which are invaluable for creating key terms. In addition, they provide topic suggestions for your content. Most trending tools can also be filtered to help discover what’s being discussed in your area–state or city–if you want to employ local key terms.

Filed Under: Search Engines, SEO Tagged With: Facebook, Google, Search engine optimization

Google Chrome Adds Blocking Feature to Chrome

March 7, 2011 By admin Leave a Comment

Search engine optimization is a growing business. Content farms as they have become known as are sites that utilize search terms in order to game the Google system. There is no doubt that content farms are on the rise. A leader in the industry, Demand Media, just took their company public with an IPO. That’s because there is great profit to be made by getting the right kind of articles to show up in the first page of Google searches. So what is search engine optimization?

Search engine optimization utilizes key terms to get pages ranked ahead of other pages. The problem comes when people doing the searches realize the pages they are pulling up are not particularly useful and don’t have the data the user had in mind when conducting the search. Often times, the article can be completely irrelevant to the topic at hand after the first sentence or two necessitating the need for the user to click through more pages to find what they want.

At the root of search engine optimization is money. Indeed, advertisers only pay when there ads are getting a large amount of views. Utilizing search terms allows for marginal articles to appear near the top of a search page and it isn’t until the user is well into the article that they realize this isn’t the page they want. By that time, the advertising clicks are collected and the SEO product has done its job in full.

If these pages really bother you, you can certainly install Google Chrome and block the root site of those pages. In the long term, it’s difficult to say if search engine optimization companies will be around for a long time or not. After all, the articles are not completely useless. eHow is considered a content mill site even though it helps millions of people learn new things.

Filed Under: Internet Tagged With: Google, Google Chrome, search

What are the Best E-mail Services and Search Engines?

February 10, 2011 By admin Leave a Comment

Knowing which search engine or e-mail provider is best for you can take some time, trial and error. After all, if there is one thing the internet is not short on, it’s options. While many on us have a work e-mail account, it isn’t appropriate for all forms of e-mail transaction. Here are some of the most popular e-mail account providers and some of their benefits.

1.) Hotmail- The first big provider of free e-mail accounts, millions of users in the late 1990′s flocked to hotmail for a free account. As hotmail got older, they trimmed down many dormant accounts. If you have no activity over a thirty day period, then your account is deleted.

2.) Yahoo mail- Many people now use Yahoo as a homepage for everything from news to fantasy sports. Yahoo is not the most popular e-mail and isn’t particularly pleasing aesthetically. However, yahoo does also supply a solid search engine. The benefits of this are that you can keep all of your e-mail and internet searching together in one place with yahoo, eliminating the need to use multiple sites.

3.) Gmail- Gmail has become the top provider of free internet e-mail accounts. While in the beginning membership was exclusive, limited to those who knew someone already a member to deliver an invite, today accounts are easy to come by and you need only sign up in order to get one. Gmail allows for a conversation type feature to its e-mail conversations so you always know where the conversation left off. Gmail is the email attached to search engine provider Google, the most widely used internet search engine on the planet.

Google is probably your best best for internet searches. Its billing as top search engine is well warranted and almost anything you need can be found over a few simple search and clicks. Bing is a more recent search engine growing in popularity. It’s worth checking out and comparing to Google to detrmine which is best for you.

Filed Under: Search Engines, SEO Tagged With: Gmail, Google, Web search engine

Pay Per Click Advertising

December 23, 2010 By admin Leave a Comment

Pay Per Click Advertising (PPC) is a way to make sure people are clicking on your ad when they search keywords on the internet. This is one of the best techniques used to get a web site noticed. With PPC, you pay the search engine every time someone clicks on your ad. You bid on the amount you will pay per keyword. The higher you bid on a keyword, the higher your rank will be in that search engine, giving your web site a better chance of being visited.

One of the most common ways to use this technique is when using Google AdWords. Google is one of the most popular search engines, and it has a program that you can use to pay for advertising. This is a good program because Google is so popular and you will receive many visitors if you rank high on Google.

Google AdWords makes it easy to use pay per click advertising. You simply create an account, select keywords, write your ad, and place your bid. You also get to decide if you want your ads to be seen in only Google or on other web sites.

There are other websites that are more than willing to host your ads as well. There are ways to make money using Google AdSense, and certain web sites will use this program to promote your ad. When different web sites put your Google AdWords ad on their web site, and the link is clicked, part of your Google AdWords payment is sent to the owner of that site through Google AdSense.

Not only is Google AdWords a great marketing technique, but Pay Per Click Advertising is all together. This is one of the most popular marketing techniques on the Internet. Google AdWords is also easy to use and you can even make money using Google AdSense.

Filed Under: SEO, Website Tagged With: AdWords, Google, Pay per click

Can Anyone Take Down Google?

December 17, 2010 By admin Leave a Comment

: Image via CrunchBase

Microsoft’s personal search engine Bing has been receiving a lot of attention in the recent weeks. It appears that they are making a strong marketing push to make Bing the top search engine choice, replacing the king of all search engines, Google.

Google is more than just a search engine for most; it’s a way of life. When a search engine becomes its own verb, then it has officially made a big impact. So with all the press for Bing and the marketing push, what the world wants to know is if anyone can really knock off Google.

The truth is that it isn’t entirely out of the question. For those that believe that Google is the same kind of power and monopoly that Microsoft was, they are sorely mistaken. Google is a powerful company capable of a lot, but they are in no way, shape, or form the same kind of monopoly that Microsoft possessed, or possesses.

When Mircosoft had begun, they had created the Windows system which computers operated from. The more people that used Windows, the harder it was for anyone else to defy convention and use anything else, since it was what everyone is using.

Google can and does feel the effects of that kind of influence, just never quite to that degree. At this point in time, no matter how popular Google becomes, people will always have a choice.

With that being said, it would be possible for someone to overtake Google as the best search engine but it would have to be, far and away, the best. If someone needs to search for Los Angeles apartments, they are going to be inclined to use Google. Not because everyone else uses it, but because right now it is the best search engine around and that’s all that really matters.

Filed Under: Computer, Internet, Website Tagged With: Bing, Google, Microsoft

What Is Search Engine Marketing?

December 5, 2010 By admin Leave a Comment

Search Engine Marketing is a way to advertise your web site using search engines such as MSN, Google, or Yahoo. There are several ways that search engine marketing may work including techniques such as SEO, PPC, and PFI.

SEO stands for Search Engine Optimization. This is a technique used to rank higher in a search engine. When using this technique, which can be a combination of several different techniques, you are trying to rank higher on search engines so people will visit your website. With SEO you don’t pay for advertising. Rather than paying, you use a variety of techniques, such as good choice of keywords and phrases.

PPC is an acronym for Pay Per Click Advertising. When using PPC you pay the search engine company whenever someone clicks on your ad. This is a good marketing technique because you can set your own limit to how much you want to pay per click. You bid the amount you are willing to pay per time you receive a visitor that used the search engine. The more you pay, the higher your ad will be in the search engine results.

PFI stands for Pay For Inclusions. This refers to directories on the Internet for web sites. These directories may be specifically related to a topic, or they can be general. You can be listed for free on some of these online directories, but most charge for you to be listed.

These are the most common ways to get your web site noticed in a search engine. Although some ways may be easier than others, some may also be cheaper. If you want your web site to be seen on search engines you can use one, or a combination of all these techniques. Each technique is unique and successful in different ways.

Filed Under: SEO, Website Tagged With: Google, Pay per click, Search engine optimization, Web search engine