- Image by toprankonlinemarketing via Flickr
Modern methods of SEO & search engine marketing always include the much more effective–at least short term–viral marketing strategies such as link-bait and snapfish articles. To get attention in the blogosphere, as many have stated, and the spokesman for Google has confirmed, is the key method involved in gaining a better search engine rating and ranking. If you want to be recognized, considered an authority, and respected within your marketing niche, then you need to start implementing viral marketing tactics as a part of your SEO & search engine marketing campaign. Of course, if you have hired a professional SEO firm to help you with your marketing strategy, they should have already begun the process of writing and pushing quality content with original features, and info graphics.
Successful link-bait comes in all forms, not just in well designed info graphics. Though, for design professionals, nothing beats an imaginative and fascinating info graphic that accurately conveys information on difficult topics for people who are visual learners. Not just that, but info graphics are also a popular method of cultural diffusion, so your information is more likely to reach widespread audiences.
Popular, current info graphics on web sites like Digg and Reddit have featured political commentary, games information, and of course, hilarious remarks about daily life. People enjoy seeing the latest films dissected, as happened when Inception hit the market. Other popular info graphics do things such as break down the recession and causes into easy to chew bites of information for a public that is sometimes out of touch with serious issues. Info graphics are a great form of link bait most of the time, but for an older generation that can be intimidated by all of that internet bling, link bait articles are almost as good.
Link bait articles, sometimes referred to as snapfish pieces, are often arranged as to 10 lists, or titled something catchy to encourage you to click on sight. These articles distill information as quickly as possible for an audience, leaving the meat of the text beneath the sharp images and statistics.
