The Facebook and Bing tie-up seems a threat to the Google search engine. Fuelled by the idea to make search more personable, this alliance will bring in new technologies that Google might not have. The two companies want search from being the traditional querying for pages to making it more of a personal experience.
Bing is hoping that this partnership will get it a larger share in the search engine market. To beat Google in its own den is tough. Google is now a word that is synonymous with searching information on the Internet. After being in the search engine space for so long, it’s really going to be a paradigm shift if Bing beats Google in the search engine market.
Bing has started off with adding a feature called “Liked by your friends”. Search results from the Bing search engine will have this new feature. This makes results more personable. You must be logged into your Facebook account to get this. But Bing has said that it will not share information with Facebook. If you are searching for something, Bing will not share your search information with Facebook. Also, the personable search feature is not imposed on you. You can either select this feature or deselect it, and the Bing search engine will not add this feature to your search results.
Another strong feature of the Bing-Facebook partnership is the Facebook Profile Search. Bing will scan a person’s network on Facebook. It then uses this network data to modify the search results of this user. What we can see here is a social distance kind of algorithm that bases the relevancy of search results based on the user’s relationships with others on his or her Facebook account.
The strong development on the Bing-Facebook front is something that Google needs to ponder about. All said and done; only time will tell if Bing does become the number one search engine. Until then it’s wait and watch.