You’ve launched your website, and now you want to draw people to it by using SEO. After learning about it, you’ve probably found out that key terms are a major part of ranking highly in the results of search engines. However, after inserting the most basic terms that relate to your content into your pages, your site is still inactive. That’s because countless sites are using those terms, making them essentially useless. The goal is to use key terms that are being searched, yet aren’t overused. It’s a tricky balance, but there easy ways to find those terms and use them effectively.
The best resource in locating effective key terms is the search engines themselves. Google’s search field for example will automatically expand a user’s search term based on what’s popular in efforts to get people to their desired information faster. This is also a benefit for people looking for key terms. It allows you to experiment with your terms to see where they rank in popularity, helping you change them accordingly. Also, you may stumble upon brand new terms related to your topic.
However, web surfers are spending more and more time getting news on social media, like Facebook and Twitter. Social media sites feature trending tools that list the most popular topics of the day, which are invaluable for creating key terms. In addition, they provide topic suggestions for your content. Most trending tools can also be filtered to help discover what’s being discussed in your area–state or city–if you want to employ local key terms.