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Off Page SEO

December 10, 2010 By admin Leave a Comment

There are several techniques that can be used when using search engine optimization (SEO). These techniques are split into two groups, on page optimization, and off page optimization. On page search engine optimization refers to the techniques used that relate directly to the page content. Off page search engine optimization refers to things that don’t relate directly to the page content. There are several things to keep in mind with off page optimization.

One way to improve traffic to your web site is by submitting articles to different web sites. This technique is quite inexpensive. By doing this, you can bring a variety of people to your web site, and builds a one-way link.

A good way to bring people to your website is to create a profile on Twitter or a Facebook Fan page. This can increase your popularity and people find it easy to link to your site. There are other sites like this, also, that you can create pages on. Try to pick the popular web sites so that more people will see your page, or even create a profile on multiple web sites so even more people will notice your web site.

Submitting your site to online directories can help you rank higher in search engines. Some of these online directories can be free. This can improve the amount of visitors your site receives.

Commenting on blogs can improve your popularity, also. It helps to get you noticed on the Internet by specific people and it will help you create links. Try to comment on popular blogs so that more people will see your comments.

These techniques are all good examples of off page search engine optimization. You can use one or all of these to improve traffic flow to your web site. There is not one specific way to do any of these; just experiment and see what works best for you.

Filed Under: SEO, Website Tagged With: Search engine optimization, Web search engine, Website

What Is Search Engine Marketing?

December 5, 2010 By admin Leave a Comment

Search Engine Marketing is a way to advertise your web site using search engines such as MSN, Google, or Yahoo. There are several ways that search engine marketing may work including techniques such as SEO, PPC, and PFI.

SEO stands for Search Engine Optimization. This is a technique used to rank higher in a search engine. When using this technique, which can be a combination of several different techniques, you are trying to rank higher on search engines so people will visit your website. With SEO you don’t pay for advertising. Rather than paying, you use a variety of techniques, such as good choice of keywords and phrases.

PPC is an acronym for Pay Per Click Advertising. When using PPC you pay the search engine company whenever someone clicks on your ad. This is a good marketing technique because you can set your own limit to how much you want to pay per click. You bid the amount you are willing to pay per time you receive a visitor that used the search engine. The more you pay, the higher your ad will be in the search engine results.

PFI stands for Pay For Inclusions. This refers to directories on the Internet for web sites. These directories may be specifically related to a topic, or they can be general. You can be listed for free on some of these online directories, but most charge for you to be listed.

These are the most common ways to get your web site noticed in a search engine. Although some ways may be easier than others, some may also be cheaper. If you want your web site to be seen on search engines you can use one, or a combination of all these techniques. Each technique is unique and successful in different ways.

Filed Under: SEO, Website Tagged With: Google, Pay per click, Search engine optimization, Web search engine

Facebook-Bing Tie Up to Beat Google Search

November 22, 2010 By admin Leave a Comment

: Image via CrunchBase

The Facebook and Bing tie-up seems a threat to the Google search engine. Fuelled by the idea to make search more personable, this alliance will bring in new technologies that Google might not have. The two companies want search from being the traditional querying for pages to making it more of a personal experience.

Bing is hoping that this partnership will get it a larger share in the search engine market. To beat Google in its own den is tough. Google is now a word that is synonymous with searching information on the Internet. After being in the search engine space for so long, it’s really going to be a paradigm shift if Bing beats Google in the search engine market.

Bing has started off with adding a feature called “Liked by your friends”. Search results from the Bing search engine will have this new feature. This makes results more personable. You must be logged into your Facebook account to get this. But Bing has said that it will not share information with Facebook. If you are searching for something, Bing will not share your search information with Facebook. Also, the personable search feature is not imposed on you. You can either select this feature or deselect it, and the Bing search engine will not add this feature to your search results.

Another strong feature of the Bing-Facebook partnership is the Facebook Profile Search. Bing will scan a person’s network on Facebook. It then uses this network data to modify the search results of this user. What we can see here is a social distance kind of algorithm that bases the relevancy of search results based on the user’s relationships with others on his or her Facebook account.

The strong development on the Bing-Facebook front is something that Google needs to ponder about. All said and done; only time will tell if Bing does become the number one search engine. Until then it’s wait and watch.

Filed Under: Website Tagged With: Bing, Facebook, Google, Google Search, Microsoft, search, search engine, Web search engine

“Computers Internet” as Grandma Says

September 27, 2010 By admin Leave a Comment

: Image by wjr via Flickr

Your grandma doesn’t know much about “those computers internet,” but she does know what they look like, and perhaps how much they cost. Grandmas who can use computers, and several computers internet service providers, are amazing and rare.

It’s difficult to have excellent SEO & search engine marketing if you don’t know the basics of service providers and servers. Actually, few people, young and old, understand all that there is to know about several computers internet service providers. A quick online tutorial is the best tool for brushing up before beginning to learn about search engine/SEO tactics.

Let’s assume that your grandma is fabulous, but computer illiterate. You love her and want her cheesecake business to succeed, so you create a site for her on what she calls “the hat box of computers internet.” In order for that cheesecake website to get the traffic it needs for the right consumers to see it, requires a lot of time, industry, and advertising. How can you afford, time wise and financially, to support your grandma?

First, create a smarmy blog for granny, and upload an excellent thumbnail picture of her, or of one of her cheesecakes. Post on message boards and social media outlets on behalf of granny, always including an auto-signature that lists a link to granny’s business. When granny becomes an authority on baking at Martha Stewart’s blog, people will begin to wander onto her page to find out what else she has to offer.

Once you get people onto the cheesecake website, the images of cheesecake should be able to sell themselves at almost any price. Make sure they are bright, clear, and taken of excellent slices of cheesecake, and of granny. Place granny’s contact information clearly at the top or bottom of the page, and wait for your nomination for Best Grand Kid of the Year.

Filed Under: Internet, Website Tagged With: Martha Stewart, Web Design and Development, Web search engine

Where is Your Site in Search Engine Results?

September 25, 2010 By admin Leave a Comment

: Image via CrunchBase

Prepare for a jolt of cold panic: are your competitors ranking above you in search engine results? Quickly go and check! Are they? If even one of your competitors is listed higher than you are in Google’s, Yahoo’s, or Bing’s results, then your company is losing profits. A lot of profits.

What can you do about this problem? The fact is, there are more sites on search engines than there are stray dogs in Ukraine (that’s a terrible, huge amount). If you are one of the tiny stray dogs with a limp, and your competitor is a beastly, large dog in great health, which one of you will win the trash fight for bits and pieces of profits?

Consult the SEO Book Blog for updated news, trends, and marketplace information if you already understand SEO & search engine marketing. Otherwise, take a moment to consider the costs of hiring a bad SEO firm versus a good one. The bad one may initially be cheaper, and could eventually return its value in profits, but it will also lose you potential clients and profits merely by being mediocre. An expensive firm could make your site fabulous, quickly return its value in profits, and get great press for your company. The third option, is to become a pro yourself. Though it takes a lot of time and reading, anyone can master search engine/SEO tactics.

If you want to learn how to become your own SEO firm, then start with a few basic tutorials, learn the industry lingo, contact some impressive firms to see if they will link you to informational sites, and begin absorbing knowledge. In a few short months, you could learn enough to keep your site well marketed for the rest of your life, without paying thousands of dollars to an SEO firm. If your time is too precious for that, then shell out the cash for a reliable and reputable firm, and be ready for the enormous returns and traffic!

Filed Under: Internet, Website Tagged With: Google, Search engine optimization, Yahoo

Which Results, When

September 16, 2010 By admin Leave a Comment

Most people do not understand why a search engine generates the results that they see before them. This simple guide will make you more knowledgeable about SEO & search engine marketing, as well as basic principles of search engine rankings.

Each time a person clicks ‘search,’ the search engine must quickly scour the entire body of knowledge that it has linked and indexed, determining which bits of information are most appropriate for the results page. More importantly for users, the search engine also automatically ranks the results based on relevancy to the keywords that were used, and is able to sort them based on user preferences such as ‘date published.’

To the crafty and clever search engine bots, ‘relevance’ is not merely a term meaning that the sites have your keywords splattered all over them, but also that they are quality sites. Only sites that are informative, well designed, well organized, timely, frequently visited, and that incorporate a minimal number of advertisements on the page are considered ‘relevant’ in results rankings.

Major search engines rely both on the crafty coding of engineers who have designed bots to search pages, and also on the current popularity of a site. The assumption is that if a site is visited frequently, and if users stay on the site for longer than the average visit, then it must be a high quality site. This practice has been successful in part, but engineers are still striving to improve the metrics that interpret quality, popularity, ease of access, and speed of the server. Several computers internet service providers have also began evaluating their results on similar principles.

The careful, mind-numbingly long algorithms that determine all of these factors for search engines have saved engineers millions upon trillions of hours of manual searching and evaluating. For more information on this particular facet of SEO & search engine marketing, visit SEOmoz.

Filed Under: Website Tagged With: Search engine optimization, Web Design and Development, Web search engine

How to Be an SEO Pro

September 14, 2010 By admin Leave a Comment

SEO & search engine marketing don’t have to be complicated topics. If you want to develop your online presence, and enjoy an increase in profit revenues, then it’s time to learn all you can about SEO (search engine optimization). SEO & search engine marketing is an extension of the truths you already understand in a traditional marketing schema. There are really just nine essential steps to remember and consider before getting started.

1. Do you have a competitive edge for your market niche?
2. Which keywords and keyword phrases are currently trending?
3. How should your site be structured for optimal readability?
4. How should your content be structured and presented?
5. Do you have quality, working links?
6. How will branding affect SEO & search engine marketing?
7. What are the ins and outs of viral marketing?
8. How will I know if my SEO & search engine marketing campaign is a success?
9. When changes and updates occur in SEO & search engine marketing, how will I track them and implement changes?

Several computers internet service providers may access your page as its popularity grows, causing it to crash, and losing you valuable traffic. Before you even consider honing in on these topics and converting your site to a cash cow, you should make sure your server can handle several computers internet service providers accessing it at once. Before learning how to rank on Yahoo!, Google, Bing, and other search engines, you need to prepare your site for the pounding it will receive when it is ranking well, rating high in the results and “front paging,” and also getting good feedback from critics and industry experts.

Although many people overlook Fark.com, it is a site that insiders would like to get ranked on. It’s difficult to break-through, but instead of Stumbling, try getting listed on Fark, and you’ll find yourself ready for anything!

Filed Under: Internet, Search Engines, Website Tagged With: Google, Search engine optimization, Web search engine

SEO King: Content

September 12, 2010 By admin Leave a Comment

Everyone in the SEO & search engine marketing industry knows the phrase “content is king,” because content IS king. What will flag the search engine bots more than anything else is bad content, too many links, dead links, obvious keyword placements, black hat SEO tactics, and other content-related faux pas. Content, you hopefully know, is the substance and life of your page, the information, paragraphs, descriptions, and links. Search engine bots, especially Google’s, prefer pages that are heavy in text, because it makes them easier to categorize and rank.

That’s not the only factor in content’s majesty. If you want your page to be useful to the world, then you need to say something: something unique or useful, funny or clever, or anything that is educational will do. Inbound links from other similar sites will lead users to your content if it is good and useful. People enjoy sharing traffic with quality writers and thinkers. Demystifying articles, ones that really shock people with revelations, have a good chance of hitting the front pages of sites like Digg.com and Reddit.com, too. Those two sites can potentially produce more than 70,000 links to your site in a day!

If you’re trying to move products, not to create heart warming content, then there are things you can do. First of all, add useful and informational descriptions about each of your products, rather than just posting photos. Create a question and answer forum for users, which will give you the opportunity to become well known as an industry authority. People will link to your advice, which will result in sales. Also, you could create a blog with interesting semi-relevant articles, like Top 10 lists and informational guides. Create a page of relevant links that your users will like, and gain ranking from search engine bots by typing out long descriptions of each.

Filed Under: Internet, Website Tagged With: Google, Search engine optimization, Web search engine